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Chama Lahlou, the founder of Baboosh Moroccan rugs. Born and raised in Morocco, moved in 2019 to Toronto Canada.

My name is Chama and I'm the founder of Baboosh

Born and raised in Casablanca, I've always been immersed in the Moroccan culture and art. I have spent a great part of my childhood in Casablanca, Marrakech and Fez markets where I learnt how these unique items are made and started to differentiate between high and bad quality products. In my twenties, I moved to Ifrane. I had the chance to travel a lot in the region and to get to know families of artisans making authentic 100% natural wool rugs. I know exactly how each rug is made and in which conditions.

Baboosh was born as a result of the need to respond to the growing demand for quality handmade Moroccan craft (very often copied never equalled), combined with my desire to relay the authentic image of Morocco. I hope you will enjoy as much as I do The Baboosh Experience :)

More info
Moroccan women artisans making magic with their hands for Baboosh customers.

The women behind our rugs

Baboosh is the celebration of Moroccan women artisans.

They are always hidden behind their looms making magic with their hands. They are incredibly skilled, never went to any design school and most probably did not even go to school. In fact, most of them are illiterate. They have learnt the art of handknotting from their mother and grand-mothers.

At Baboosh, we are proud to showcase every piece of art these strong and resilient women make. 

When you buy a Moroccan rug from Baboosh, you help these women, their family and participate to the development of a beautiful country.

Baboosh Magazine

Dec 14, 2020

You can now tip the weavers making your rug

And help empowering these very talented women!

Oct 2, 2020

Moroccan Rugs & Colors

This is why you can have variations of colors in your Moroccan rugs.

Our Promises

No hidden fees

You will receive your order within 3 -10 business days for items on stock. Free worldwide shipping. We pay for duties for orders in Canada.

15 Days Return Policy

You can return any item within 15 days with full refund - Delivery fees will be deducted. Made to order rugs and rugs on promotion are final sales.

Fair Trade & Donation

We pay fair prices to our artisans and donate part of our profits to empower women in Morocco.

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